Monsters? Yetis? Monkeys? Sloths? Squirrels?? Nope they're Hugglers. Not one of the polished and perfectly fake families we're all used to seeing in ads but a real one. We wanted to create a true to life portrait of a moment every parent can relate to and show the daily power struggle between them and their kids.

Budget restrictions meant we needed to reuse the model of the Dad from a previous advert, but we still wanted to create a new family... so dad went through a fur make over.